I was contacted by AIC to enhance the design of their dead sea products line Vitalité to look luxurious. Vitalité is a line of effective dead sea skin care products, blending the skin-beneficial properties of the dead sea minerals with plant extracts and vitamins, in advanced cosmetic formulas.
Since the minerals in the dead sea usually come from the mountains through rain, accordingly, I have tried to illustrate this process in an abstract form. I wanted to stay away from using the traditional brown typically featured in such products. I built the concept around pastel variation of the colors of the dead sea.
This option was built in 2017. It was not adopted by the client.
